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Welcome to Genius, our digital marketing blog!

Genius will provide you with a balance of digital marketing perfection and creativity. It is what our clients call us.

Influencer Marketing – Is this another digital marketing fad?

Influencer Marketing is a hot topic right now. But how long will it last? Is this digital marketing tactic here to stay or…
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Google Partner Sydney Digital Agency SEO Marketing

We are now a Google Partner!

  We are stoked at becoming a Google Partner!   We've done the hard work with our clients, their performance couldn't be better…
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digital marketing dentists

Digital Marketing Strategy Dentists

  My Interview with ehealth radio: Digital Marketing for Cosmetic Dentists Recently, I was a guest speaker on ehealth radio talking all things…
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search engine submission

Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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anchor text link building sydney

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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