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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your…
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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