Influencer Marketing – Is this another digital marketing fad?

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Influencer Marketing is a hot topic right now. But how long will it last? Is this digital marketing tactic here to stay or is it another fad?

Influencer marketing is no doubt a rapidly growing industry. Social media influencers in particular allow companies build their brand awareness fast and reach a vast network of potential customers. In fact, some savy software and online companies have caught on and now have developed directories of social media influencers waiting to hear from their new strategic alliance.

I recently wrote an article about the benefits of engaging and working with social media influencers. You can read it on HerBusiness blog.

I recently completed an influencer marketing campaign with one of my clients Dr. James Malouf from Malouf Dental,  whereby we engaged a marketing influencer to work with us who also had a genuine need for my client’s services. The results have been positive and my client has benefited from an increase in brand awareness, increase in engagement and lead generation. The result also led to further enquiries to work with other marketing influencers. Feel free to view our latest porcelain veneers video available on YouTube.

There are various strategies to use when working with marketing influencers. If you would like to learn more if your company would benefit from working with a marketing influencer or how to go about a sound strategy for this to minimise your go to market risk, feel free to contact us.


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